The G&H logo represents the company at the highest level and is vitally important to the brand identity. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in all communications.
LOGO CONCEPT & COMPOSITION
The design communicates strength, professionalism and efficiency.
The G reminds of a ‘start button’ which gives a sense of impact and innovative solutions.
The ampersand, connected to the H, depicts commitment, teamwork, balance and structural integrity.
45 degree angles used elicits the idea of dynamic movement and momentum.
VISUAL LANGUAGE OF SHAPES
Circle – Signifies a positive message of teamwork and unity.
Semicircle – Represents change and phases of a project.
Vertical Straight lines – Communicates commitment and reflects goals and progress.
Horizontal Straight Lines – Gives a sense of forward movement.
GRID SYSTEM
The Grid System was used to create a geometric design. The design is based on exact sized squares which makes the design symmetrical. It establishes geometric harmony and balance within positive and negative spaces.
BRAND GUIDELINES
The Brand Guidelines, includes logo usage and rules, tagline variations and clear space.
Colour psychology played and important role in the brand design. The Brand Guidelines also include colour palettes, typography usage and rules, imagery and identity elements.
LOGO MARK
For use on Social Media or where a symbol is required.
For use on Proposals together with the tagline.
CORPORATE STATIONERY
Letterhead, Envelope, Business Card, Lanyard, Presentation Folder and Corporate Diary Designs.
PRESENTATION TEMPLATE
PowerPoint Presentation Template Design. Standard size 4:3 (1024 x 768 pixels)
BUSINESS CARD DESIGN
Print Business Card. Digital editable Business card for Email & WhatsApp
BUSINESS PROFILE
Front & Back Cover Design
Digital Business Profile for email and website. The design, layout and visuals supports the G&H brand's messaging to their target audience. Size: A4 portrait, 12 Pages
PULL UP BANNER DESIGN
The design incorporates the company values and vision. Designed to display at company events and presentations. Size: 850 x 2000mm.
SIGNAGE DESIGN
3D Metal cut-out
