The Growth21 Brand Development was a collaborative process with the client. It encapsulated the brand values of impact, flow, momentum, movement, clarity and nurturing. Colour psychology impacts the impressions of the brand, with the deep blue symbolising integrity and the warm, fiery colours, re-ignition and sparking of an idea. The typography in the logo develops from a thinner to bolder versions, translating the idea of growth visually. Business growth is a circular process with the circles encapsulating this idea. Starting the growth cycle, with the sphere in the centre of the o in growth, through incremental changes cycling up. It grows and evolves through the organic shape until it falls into place at the top right in the circular hollow of the shape creating impact.
The Growth21 brand design translated on the website and social media pages tells a consistent brand story for clear brand recognition.
The brand design creates a memorable visual identity that reflects the values of Growth21. The digital letterhead contains hyperlinks to the website, email address and social media. The logo creates impact and movement on the mobile application. The branding is impactful on both print and digital brand collateral.
Brand Style Guide – Primary Logo with colour variations & Sub Logos: The sublogo with or without the icon element, makes for flexible application across all platforms.
Brand Style Guide – Colour Palette and Font Choices: The primary colour palette takes into consideration colour psychology and how brand colours affect perceptions. Poppins is the primary font, chosen for it's clarity and versatility across all touch-points. Fave Script as the display font, brings in a flowing element. The icon font compliments the circular elements of the branding.
Brand Style Guide – Gradient Backgrounds, Icons & Imagery: The Gradient Background style add depth and interest to designs. Icons are used in infographics and on mobile applications to translate growth concepts. Imagery style suggestions are included for consistent communication.
